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Journal

Brand spotlights, impact explainers, and practical guides for building a more informed wardrobe.

impactmethodology

What does 7 kg CO₂ for a T-shirt actually mean?

What a category-level production estimate represents, which assumptions sit behind it, and why it is not a certified assessment of a specific T-shirt.

25 June 2026 · 4 min read

comparisonsneakers

Two white sneakers: what the available data can and can't tell us

An illustrative comparison shows what category-level estimates and separate brand ratings can reveal — and what they cannot establish about a specific shoe.

16 June 2026 · 4 min read

regulationEU

The EU Digital Product Passport is coming — here's what it means for your wardrobe

The EU has created a framework for Digital Product Passports, while textile-specific scope, data fields, and compliance dates are still being developed.

2 June 2026 · 5 min read

explainerdurability

Cost per wear: the number that actually changes how you shop

A €120 jacket worn 300 times costs €0.40 per wear. A €30 jacket worn 15 times costs €2. The maths is simple — the implications aren't.

21 May 2026 · 3 min read

brand spotlightdenim

Brand spotlight: Nudie Jeans — what "transparent" actually looks like

A dated editorial review of Nudie Jeans' published transparency and repair information, with clear limits on what category-level estimates can say about a product.

7 May 2026 · 4 min read